As with any advertising, its effectiveness tends to be assumed because advertisers continue to use product placement as a marketing strategy. However, some consumer groups such as commercial alert object to the practice as "an affront to basic honesty" that they claim is too common in today's society. In the above video, Iphone placed their product in the famous animated series the simpsons, as it gained reputation for its funny characters, iphone decided to place their product.While in the picture we see the very famous piccadilly square and advertisements all over the buildings. Piccadilly square is a very famous square in london and its a very crowded touristic place, so placing the product their is a very smart move for any company.
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