Gain Your Freedom

The picture shows a crowd of Egyptians praying just in-front of the Egyptian police. In Islam, praying means that your peaceful, and that you should never interrupt someone praying because he's standing infront of God. The Egyptian police didn't care if they are praying or not, they just started beating them and threw water on them trying to push them away. Furthermore, in the video there is a police car hitting civilians walking on their legs and it hits one person walking and he died. Both, the picture and the video were not in favor of the egyptian police that they leaked as people by then were absolutely sure that the regime and the cops were not protecting the people, but they were there just to suppress the opposition. The photo was all over the social networking websites and it encouraged people to go to Tahrir square and gain their freedom.

Homework #3. Advertising Fast Food

The ad is a kind of testimonial as they used Messi the famous football player to sell the product even if he has nothing to do with KFC. Black color used in the background is used for luxury and psychologically viewers get hungry when they see dark colors. The Fuhrerprinzip technique is also used in this ad as we hear the commentator saying "thats Messi's recipe" and we hear the fans chanting. The ad is trying to challenge people to try the extremely hot chicken that they are offering. The use of the arabic music and Burj el Arab in the commercial could be an advertisement for Dubai or the targeted people are Arabs.

Is Smoking Worth IT ?

Smoking in Egypt has many rules accompanied by it, for anyone to sell a pack of cigarettes the above picture has to be attached to the pack. The picture shows a man who has troubles with his lungs because of smoking. The purpose of the picture is to let people scared of smoking and statistics in egypt showed that cigarettes companies lost 7% of their consumers after introducing the pictures. While the video shows a little boy who lost his mom for minutes. The main purpose of the ad is to tell smokers that smoking is not worth losing your life for it. Its sending a message to the smokers who have kids, they are trying to show them that their family would suffer too.