Smoking in Egypt has many rules accompanied by it, for anyone to sell a pack of cigarettes the above picture has to be attached to the pack. The picture shows a man who has troubles with his lungs because of smoking. The purpose of the picture is to let people scared of smoking and statistics in egypt showed that cigarettes companies lost 7% of their consumers after introducing the pictures. While the video shows a little boy who lost his mom for minutes. The main purpose of the ad is to tell smokers that smoking is not worth losing your life for it. Its sending a message to the smokers who have kids, they are trying to show them that their family would suffer too.
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