The ad is a kind of testimonial as they used Messi the famous football player to sell the product even if he has nothing to do with KFC. Black color used in the background is used for luxury and psychologically viewers get hungry when they see dark colors. The Fuhrerprinzip technique is also used in this ad as we hear the commentator saying "thats Messi's recipe" and we hear the fans chanting. The ad is trying to challenge people to try the extremely hot chicken that they are offering. The use of the arabic music and Burj el Arab in the commercial could be an advertisement for Dubai or the targeted people are Arabs.
Must be popular for someone else used this as well. P. S.
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