Phone, internet blocked in Egypt was a criminal act by the authoritarian regime that suppressed the people in Egypt for 30 years, it was their last hope to stop people from transferring videos and images of the brutality of the regime with the protestors. The Egyptian police was shooting people and martyrs reached to more than 400 people between the 25th and the 29th of jan. The only way to knew what is going on in egypt was to sit in home and watch the news, as phones and internet were blocked and that what the regime wanted but people didn't give them what they wanted they went and fought for their freedom and they never stopped until the collapse of the regime.
Media is a very powerful way to transfer information, we can see the Muslim brotherhood gaining a lot of supporters since the revolution as they are very active on facebook and twitter and they even won the majority seats in the parliament elections. The official facebook page of the Muslim brotherhood has more than 250,000 people following it, which means that their media publicity is very powerful.
A picture can say a lot about a situation, but what can prove a point is a video. The above picture shows how brutality was used against Egyptian protestor who was peacefully showing that he is not happy about what is happing in the internal affairs of the country. The picture captured an ARMY officer who is stepping on him and beating him till he's forehead started bleeding. The picture angle was very good as it showed how the young man was hurting and how was he bleeding, but not only that, it also shows an ARMY officer using his gun against civilians. The picture could have been better if the shot was wider as behind the officers there was a group whom were beating a young woman and took off her clothes. The full incident of the picture is shown in the video, but it is a very graphic video, so don't open it in the company of children.
Morgan Spurlock has delivered a fascinating satire of the process of placing products into movies and the ubiquitous nature of advertising in our society. He takes us inside the process by showing us what it takes to make a movie and to gain corporate sponsorship for it. He allows us to see the process by getting corporations to underwrite his movie about product placement. He uses humor to point to the insidious way into which advertising has slipped into film-making and become a major part of its profit model of film making. By putting it into a documentary form, Spurlock has taken the critique to a new level. The sponsoring companies will likely benefit through their association with his humorous critique of corporate America. The movie-going public will benefit if they become more cognizant of the pervasive nature advertising in films. Spurlock has shown us yet again that it is much easier to get the public to listen to critiques our economic system if they are delivered with a good-natured sense of humor.
As with any advertising, its effectiveness tends to be assumed because advertisers continue to use product placement as a marketing strategy. However, some consumer groups such as commercial alert object to the practice as "an affront to basic honesty" that they claim is too common in today's society. In the above video, Iphone placed their product in the famous animated series the simpsons, as it gained reputation for its funny characters, iphone decided to place their product.While in the picture we see the very famous piccadilly square and advertisements all over the buildings. Piccadilly square is a very famous square in london and its a very crowded touristic place, so placing the product their is a very smart move for any company.
The picture shows a crowd of Egyptians praying just in-front of the Egyptian police. In Islam, praying means that your peaceful, and that you should never interrupt someone praying because he's standing infront of God. The Egyptian police didn't care if they are praying or not, they just started beating them and threw water on them trying to push them away. Furthermore, in the video there is a police car hitting civilians walking on their legs and it hits one person walking and he died. Both, the picture and the video were not in favor of the egyptian police that they leaked as people by then were absolutely sure that the regime and the cops were not protecting the people, but they were there just to suppress the opposition. The photo was all over the social networking websites and it encouraged people to go to Tahrir square and gain their freedom.
The ad is a kind of testimonial as they used Messi the famous football player to sell the product even if he has nothing to do with KFC. Black color used in the background is used for luxury and psychologically viewers get hungry when they see dark colors. The Fuhrerprinzip technique is also used in this ad as we hear the commentator saying "thats Messi's recipe" and we hear the fans chanting. The ad is trying to challenge people to try the extremely hot chicken that they are offering. The use of the arabic music and Burj el Arab in the commercial could be an advertisement for Dubai or the targeted people are Arabs.
Smoking in Egypt has many rules accompanied by it, for anyone to sell a pack of cigarettes the above picture has to be attached to the pack. The picture shows a man who has troubles with his lungs because of smoking. The purpose of the picture is to let people scared of smoking and statistics in egypt showed that cigarettes companies lost 7% of their consumers after introducing the pictures. While the video shows a little boy who lost his mom for minutes. The main purpose of the ad is to tell smokers that smoking is not worth losing your life for it. Its sending a message to the smokers who have kids, they are trying to show them that their family would suffer too.
